We’ve been counting down the days until the Men’s Final Four arrives in San Antonio, and the excitement is reaching fever pitch. The lineup was just announced for the 2025 NCAA March Madness Music Festival, and it’s chock-full of stars.
And once more for those in the back — it’s free to attend.
When + where?
The three-day event is taking place from Friday, April 4 to Sunday, April 6. That’s when Tower Park at Hemisfair will host a range of performances to kick off the Men’s Final Four festivities in style.
Friday, April 4
The AT&T Party tips off the first day of the festival at 4:30 p.m., and will be headlined by Pitbull at 8:45 p.m.
Before Mr. Worldwide’s serenades, rising rap sensation Doechii will take the stage at 7 p.m. The Tampa-born star (hey, TBAYtoday) recently became just the third woman to ever win Rap Album of the Year at the Grammy Awards.
Pro tip: AT&T customers can get in quicker using the fast lane.
Saturday, April 5
The fun continues on day two, with Coca-Cola Live! starting at 3 p.m. Rapper, singer-songwriter, and producer T-Pain plays at 5:30 p.m.
Following that, “Son of a Sinner” and country sensation Jelly Roll grabs the mic at 7:15 p.m.
Sunday, April 6
The final day’s Capital One JamFest lineup features several household names, with doors opening at 2:30 p.m.
Among those names is the back-flipping, angel-voiced Benson Boone, whose single “Beautiful Things” has taken over the airwaves, and will surely feature at his 3:15 p.m. show.
Speaking of angelic voices, Chris Stapleton will end the weekend at 8:45 p.m., with dry eyes unlikely by the time the evening is over.
Stay in the Final Four loop with our handy guide with all the events, tips, and tricks you need to make the most of the occasion.
